Susquehanna Athletics Partners with BSN Sports and Nike

Susquehanna Athletics Partners with BSN Sports and Nike

SELINSGROVE, PA – The Susquehanna University Athletic Department today announced that it has entered into a five-year partnership with NIKE through BSN SPORTS. The agreement, which will commence on July 1, 2018 is part of BSN SPORTS Collegiate Select program, which aims to make BSN SPORTS a one-stop provider for all collegiate athletic, intramural, club and staff apparel and equipment to all DI, DII, DIII, NJCAA and NAIA schools. 

The agreement includes numerous incentives in the form of discounts and rewards along with incentives for on-field achievements and additional marketing, branding and promotional opportunities.

"We are excited to partner with BSN SPORTS," said Director of Athletics Pam Samuelson. "The top quality equipment and apparel available to our student-athletes and teams offered by BSN will help us look great and continue to be top competitors in the conference and beyond."

Todd Northrop, Collegiate Select Vice President added, "This agreement with Susquehanna affirms our highest aspirations for BSN's Collegiate Select program: delivering elite, customized products and services to our college customers.  We are excited to partner with the River Hawks to elevate the performance and impact of their top-notch and growing athletic program."

BSN SPORTS Collegiate Select will partner with the company's key vendors to provide apparel and equipment to colleges and universities across the country.

About Nike, Inc.

NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. 

ABOUT BSN SPORTS

BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 2,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.bsnsports.com.